Momentum Phases : Building Momentum -> Positive Momentum -> Coasting -> Negative Momentum
Where is your business headed? Take our Momentum Assessment .. then have your employees take it.

At Cannon Advantage, our experience leads us to believe that there are four phases of momentum that exist for any organization. The
characteristics of the four momentum phases are outlined below:
Building Momentum
This is frequently a long slow process that requires infusions of capital. The “building momentum” phase includes developing the product or service
and finding ways to positively expose the product or service in an effort to solve a problem and also to generate revenue. This stage precedes
increasing revenue and profitability.
Positive
Momentum
In this phase the organization is flourishing. It is characterized by positive growth in customers and revenue. Improving profitability may or
may not result in this phase depending upon management’s understanding of the business.
Coasting
This phase is characterized by doing the same thing you have been doing and not changing or rocking the boat. In the early stages, customers and
revenue may be increasing while in the later stages they are flat to declining.
Negative Momentum
Death spiral organizations are moving to cut prices to maintain market share they are forced to reduce costs in an effort to maintain profitability.
Cost reductions hurt quality and/or service and virtually eliminate the possibility of reinvesting in the company thereby causing the move down
the spiral to accelerate.
Click here for a free evaluation of your manufacturing organization.
(Other evaluations currently being developed)
Cannon Advantage helps increase revenues, market share and profitability to build momentum for long term competitive advantage by
helping your organization determine how well it is serving a need, providing the tools to improve and the experience to bridge the Knowing-Doing
gap. Please give us a call to discuss how we might be able to help your organization.
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